MissionTo provide the business with market analytical intelligence to develop MKT activities, support EB marketing decision making, EB sales productivity, and report the enhancementTo develop and execute products and services Customer Value Management strategy: customer acquisition, development, and retention by understanding the customer base, including defining the requirements, setting goals, and monitoring the metrics.Roles & ResponsibilitiesTo develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives.To design and execute CVM and Loyalty strategy, programs’ roadmap, and business cases in line with marketing’sobjectives.To build a customer 360 view, segment, and analyze customer behavior to generate insights from measured customer behaviors.To support ad-hoc CVM and Loyalty campaigns related to marketing requests.To review CVM initiatives, support the corrective actions, and improve Time-to-market and Go-To-market processes.To analyze customer-base trends and highlight business areas that need to be developed further to increase customer usage, revenue, and retention.To analyze GSM customer-base revenue and usage to determine upsell and cross-sell value propositions.To provide monthly reporting on the financial and operational impact of CVM Management programs.To assist in preparing EB Marketing Forecasting tool and matrix regarding sales channels, enterprise business performance, financial and non-financial data, Campaign efficiency, etc. To liaise with marketing, IT, finance, EB Sales Support, and other related teams to gather required data.To analyze and evaluate historical data of MTNIrancell B2B P&S Sales to discover improvement areas in pricing and promotions.To provide analysis report on channels performance (e-shop/website/MyIrancell app/ USSD/ stores/ resellers/direct sales) in line with EB Marketing requirements and investigate opportunities to recommend promotions and strategies that drive spending and engagement (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.).EducationBachelor's degree in commerce (Financial/Economy/statistics/Marketing) or relatedExperienceMinimum of 3 years of experience in the area of specialization; with experience in supervising othersExperience working in a medium organizationExperience in Telecommunication is considered an advantage
اطلاعات شغل:
متن کامل آگهی:
MissionTo provide the business with market analytical intelligence to develop MKT activities, support EB marketing decision making, EB sales productivity, and report the enhancement
To develop and execute products and services Customer Value Management strategy: customer acquisition, development, and retention by understanding the customer base, including defining the requirements, setting goals, and monitoring the metrics.
Roles & Responsibilities
To develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives.
To design and execute CVM and Loyalty strategy, programs’ roadmap, and business cases in line with marketing’s
objectives.
To build a customer 360 view, segment, and analyze customer behavior to generate insights from measured customer behaviors.
To support ad-hoc CVM and Loyalty campaigns related to marketing requests.
To review CVM initiatives, support the corrective actions, and improve Time-to-market and Go-To-market processes.
To analyze customer-base trends and highlight business areas that need to be developed further to increase customer usage, revenue, and retention.
To analyze GSM customer-base revenue and usage to determine upsell and cross-sell value propositions.
To provide monthly reporting on the financial and operational impact of CVM Management programs.
To assist in preparing EB Marketing Forecasting tool and matrix regarding sales channels, enterprise business performance, financial and non-financial data, Campaign efficiency, etc. To liaise with marketing, IT, finance, EB Sales Support, and other related teams to gather required data.
To analyze and evaluate historical data of MTNIrancell B2B P&S Sales to discover improvement areas in pricing and promotions.
To provide analysis report on channels performance (e-shop/website/MyIrancell app/ USSD/ stores/ resellers/direct sales) in line with EB Marketing requirements and investigate opportunities to recommend promotions and strategies that drive spending and engagement (e.g., ROI, new member acquisition and activation goals, increased frequency, etc.).
Education
Bachelor's degree in commerce (Financial/Economy/statistics/Marketing) or related
Experience
Minimum of 3 years of experience in the area of specialization; with experience in supervising others
Experience working in a medium organization
Experience in Telecommunication is considered an advantage
این آگهی از وبسایت ایران استخدام پیدا شده، با زدن دکمهی تماس با کارفرما، به وبسایت ایران استخدام برین و از اونجا برای این شغل اقدام کنین.