Senior Marketing Manager

We are a startup operating in the intercity freight platform space and are looking for a Senior Marketing Manager who can take full ownership of marketing strategy and execution. This role is for someone who can independently design, execute, and optimize marketing initiatives, collaborate closely with product, engineering, sales, and operations teams, and play a key role in developing a real, operational, and fast-growing digital product.
 
Responsibilities:

• Design and implement comprehensive short-term and long-term marketing strategies in line with business growth goals
• Have and optimize the complete marketing funnel (acquisition, activation, retention, and revenue).
• Planning, executing and optimizing performance, branding, growth and B2B marketing campaigns
• Analyze marketing data and user behavior to guide decision-making and continuous improvement
• Define, track, and improve key performance indicators (KPIs) and overall marketing goals (OKRs)
• Manage marketing budgets and optimize CAC, LTV, and overall ROI
• Work closely with product and engineering teams to improve conversion rates and user experience
• Lead testing initiatives such as A/B testing and growth experiments
• Collaborate with technical teams to ensure proper analytics, tracking, and marketing automation
• Actively use AI tools to improve campaign ideation, execution speed, data analysis, and decision-making quality.
• Participate in creating scalable marketing processes suitable for the startup environment

 
Accusations:

• 4-6+ years of professional experience in marketing, preferably in digital or platform-based businesses
• Strong expertise in digital marketing, growth marketing, and data-driven decision-making
• Proven experience in managing marketing funnels, performance metrics, and unit economics (CAC, LTV, customer retention)
• Hands-on experience with analytics, reporting, and marketing dashboards
• Ability to work independently with a high sense of ownership in a fast-paced startup environment
• Previous experience in startups or new businesses is an advantage.
• Strong collaboration skills with product, engineering, sales, and operations teams
• Advanced ability to use AI tools for marketing and product-related tasks, including:
  • Campaign ideation and optimization
  • Content production and refinement
  • Data analysis and insight extraction
  • Productivity and workflow automation
• A clear understanding of the limitations, risks, and best practices of AI
• Strategic thinking, problem-solving mindset and high adaptability to change