Product Owner

About Luminic Labs
Luminic Labs is a forward-thinking marketing agency that provides top-quality branding, website development, social media management, SEO, event management, and more for SMEs, tech companies, and startups. Our mission is to transform marketing processes by developing a cutting-edge software platform to automate agency workflows, enabling our clients to achieve impactful results efficiently and precisely.

Role Overview
As the Marketing Manager & Product Owner, you will lead both client-facing marketing initiatives and the development of our proprietary marketing automation software. In this dual role, you’ll drive marketing strategies for clients and act as the Product Manager for our platform, ensuring it meets agency needs by automating every essential marketing function. You will oversee the entire brand-building process—from website development to SEO, social media, and event management—while translating this knowledge into requirements for our software solution. You’ll also manage the design and development teams to ensure high-quality, cohesive deliverables.

Key Responsibilities
Marketing Strategy & Execution
·       Develop and implement comprehensive marketing strategies for clients, covering website development, SEO, social media, branding, and events.
·       Ensure seamless execution of client projects, managing timelines, budgets, and team collaboration to meet client expectations and goals.
·       Conduct competitor analysis and industry research to inform and enhance client strategies.
Team Leadership & Management
·       Manage a team of designers and web developers, overseeing project assignments, setting priorities, and ensuring quality and consistency in all client deliverables.
·       Foster a collaborative environment within the creative and development teams, encouraging innovation and excellence.
·       Provide guidance and feedback to designers and developers to align their work with client and agency goals.
Product Ownership for Marketing Automation Platform
·       Act as the Product Manager for Luminic Labs’ marketing automation platform, driving the product roadmap and prioritizing features based on agency needs.
·       Collaborate with the development team to build a platform that automates key agency workflows, including client onboarding, content creation, social media management, and performance reporting.
·       Define user stories, specifications, and acceptance criteria for features, ensuring the platform supports best practices in branding, digital marketing, and analytics.
Branding & Creative Oversight
·       Oversee the creation and execution of brand guidelines, content strategies, and visual assets to maintain a cohesive brand presence for clients.
·       Coordinate with designers, copywriters, and external vendors to develop high-quality content for digital channels, including websites, social media, and email campaigns.
Data-Driven Marketing & SEO Optimization
·       Implement and optimize SEO strategies to improve client visibility, targeting relevant keywords and maximizing organic traffic.
·       Utilize analytics tools to track campaign performance, conversion rates, and ROI, using insights to inform both client strategies and platform features.
Client Communication & Relationship Management
·       Serve as the primary point of contact for clients, managing expectations and ensuring client satisfaction through proactive communication and results-driven strategies.
·       Conduct regular performance reviews and present insights and recommendations to clients.
Software Development Collaboration
·       Work closely with developers to ensure the platform aligns with agency requirements and industry trends.
·       Translate marketing and agency processes into detailed product specifications to facilitate an intuitive, effective software solution.

Key Skills & Qualifications
·       5+ years of experience in marketing, preferably within an agency setting, with a focus on digital marketing, SEO, website development, and branding.
·       Proven experience in managing creative teams, including designers and web developers, with a strong understanding of the design and development process.
·       Experience as a Product Manager or Product Owner, ideally with a background in software for marketing or project management.
·       Strong knowledge of end-to-end marketing processes, including social media, email marketing, event management, and performance reporting.
·       Proficiency in analytics and SEO tools (Google Analytics, SEMrush, etc.) and CRM/marketing automation platforms.
·       Exceptional organizational and project management skills, with the ability to manage multiple client projects simultaneously.
·       Excellent communication and interpersonal skills, with a talent for client relationship management.
·       A visionary mindset with the ability to conceptualize and communicate requirements for a scalable marketing automation platform.
·       Familiarity with agile development methodologies is a plus.

Why Join Luminic Labs?
·       Opportunity to shape the future of marketing automation software and agency processes.
·       Competitive salary, benefits, and stock options.
·       Collaborative, innovative environment focused on impactful results and continuous learning.
·       Chance to work with a talented team on cutting-edge projects that push the boundaries of digital marketing.